This Business Media in Education initiative is published by Business Day, in partnership with Nedbank,
devised in collaboration with GreenEdge, powered by VirtualBook®.
Author: Hugh Tyrrell, GreenEdge Communications www.greenedge.co.za
VirtualBook® design: Eduflex.com www.eduflex.com
Project manager: Terry Shapiro, BDFM Publishers www.businessday.co.za
With special thanks to our advisory team:
Cormac Cullinan, Cullinan & Associates www.cullinans.co.za
Alex Hetherington, WWF-SA www.ahmedia.co.za
Sarah Kvalsvig, Cullinan & Associates http://www.cullinans.co.za
ABOUT THE AUTHOR
Hugh Tyrrell is director of GreenEdge, a communications and marketing consultancy specialising in sustainability, behaviour change and green business. His experience includes marketing and advertising, consulting to corporates and SMEs, editing and publishing national environmental magazines and convening environmental journalism conferences. He has a degree in sociology from the University of KwaZulu-Natal.
ABOUT THE ADVISORY PANEL
Cormac Cullinan heads environmental and sustainability law practice Cullinan & Associates, which advises on institutional, policy and regulatory reform. A director of EnAct International, an honorary research associate of the University of Cape Town, and member of the IUCN Environmental Law Commission, Cullinan holds a master’s degree in environmental law from the University of London.
Alex Hetherington, sustainability consultant to WWF-SA clients, specialises in corporate strategy development and implementation. Founder of Hetherington Media, he holds a master’s degree in environmental management from University of London.
Sarah Kvalsvig, an attorney and a director of Cullinan & Associates, advises on environmental legal compliance across a range of commercial sectors including waste, petroleum, forestry, and minerals. She is a member of the Environmental Law Association and a director of EnAct International. She has a masters degree in environmental law from the University of KwaZulu-Natal.
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While advisors seconded by course sponsor Nedbank have worked closely with the author and publisher of this course, the opinions presented do not necessarily reflect Nedbank’s opinions.

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