Marketing in South Africa - Cases & Concepts - Third edition John Simpson & Bridget Dore
Unilever Institute of Strategic Marketing
School of Management Studies, University of Cape Town

John Simpson and Bridget Dore describe five new marketing concepts researched by the UCT Unilever Institute of Strategic Marketing, and 18 of the best South African case studies. They demonstrate how universal principles of marketing have been adapted - and new ones developed - to succeed in our rapidly changing country.

They cover products and services from fast-moving consumer goods to e-commerce in markets ranging from the rural and basic to the superrich. While the practices and principles referred to in the cases draw on many different marketing disciplines, they do not depict "correct" or "incorrect" approaches to marketing management: instead they are designed to aid discussion and analysis across various marketing disciplines

Each case and concept carries a self-test to aid analysis, video clips that bring the campaigns to life, and reading lists. Among the eight marketing concepts dealt with are the institute's Black Diamond study on SA's new black middle class, and the Fortune at the Bottom of the Pyramid.

This disk contains 36 video clips.

System requirements
Pentium II PC; Windows 2000/NT/XP; 64MB RAM; 37MB free disk space + 34MB free space for Java2 Runtime Environment, which will be installed if not already on your PC. Installing video files on the PC instead of running them from the disk requires another 490MB of free disk space. Internet access recommended.

Price including VAT
Single user CD: R445.75
Five user CD: R2,054.85
Ten user CD: R4,001.40


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