How Business Strategy works in Practice
John Stretch

Business does not happen by accident but by careful assessment of opportunities, creative development of products and services, and implementation of a better business model.

Author John Stretch walks you through the integrated discipline of strategy formulation and implementation. While the theoretical models are available, they merely form a backdrop to what successful organisations do. While Stretch provides guidelines for effective strategic thinking and leadership as well as facilitating a strategic planning process, he demonstrates models used to analyse strategic alternatives, competitor activity and industry developments.

Case study subjects include Spur Steak Ranches, Burberry, Pick 'n Pay, Scott of the Antarctic, I&J, McDonald's and Shaka Zulu.

This VirtualBook includes self-tests and checklists, as well as templates for strategic plans and business unit strategy presentations. It is designed for people in senior management and director positions who are responsible for developing and implementing business strategies and plans. The ideas are equally applicable to large and small organisations, and to the public and private sector.

System requirements Pentium II PC; Windows 98/2000/NT/XP; 64MB RAM; 30MB free disk space + 34MB free space for Java2 Runtime Environment, which will be installed if not already on your PC.

Price including VAT:
Single user CD: R501.75
Five user CD: R2,326.45
Ten user CD: R4,533.40


* Choose which e-publication you would like to receive with your VirtualBook — Financial Mail or Business Day. You receive a subscription with each user licence.

Click here to order

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